16 KPIs Of Any Sales Funnel

Nov 16, 2018 18:30 Β· 58 words Β· 1 minute read sales

Sales Funnel Key Performance Indicators

Key Performance Indicators (KPIs) can be tracked by some of the most commonly used metrics. However, variations of these metrics depend upon your business goals.

Awareness πŸ”—︎

  • Pageviews
  • Impressions
  • Reach
  • Cost-Per-Mille (CPM)

Acquisition πŸ”—︎

  • Followers
  • Leads
  • Click-Through-Rate (CTR)
  • Cost-Per-Click (CPC)

Conversion πŸ”—︎

  • Conversion Rate
  • Cost-Per-Acquisition (CPA)

Retention πŸ”—︎

  • Email Opens
  • Email Shares
  • Lifetime Value (LTV)

Referral πŸ”—︎

  • Referral Shares
  • Invites accepted
  • Referral Rate