LinkedIn's New Content Distribution Algorithm

Jun 19, 2020 12:30 · 184 words · 1 minute read growth

LinkedIn's New Content Distribution Algorithm

Dwell means “live in or at a specified place”.

According to a recent article published by LinkedIn, “At a high level, each update viewed on the feed generates two types of dwell time. First, there is dwell time “on the feed,” which starts measuring when at least half of a feed update is visible as a member scrolls through their feed. Second, there is dwell time “after the click,” which is the time spent on content after clicking on an update in the feed.”

Dwell time has the following advantages over solely looking at click and viral actions:

Click/Viral Actions Dwell Time
Not always measurable Always measurable
Binary indicator of engagement Real-valued measure of engagement
Noisy indicator of engagement Can be a more reliable indicator of engagement
Positive signals are rather sparse No shortage of signals

For marketers, that means you have to craft LinkedIn posts that not only capture peoples’ attention, but hold it for an extended period of time.

Another great article that is related to this topic is People Are Flooding LinkedIn With Strange Stories. We’re Calling Them Broetry by Buzzfeed.