How to Talk to Users?

Jun 21, 2020 12:30 · 72 words · 1 minute read growth

How to Talk to Users?

Points 🔗︎

The Mom Test

  1. Talk about their life, not your idea
  2. Talk specifics, not hypotheticals
  3. Listen, don’t talk

Five great questions you can ask in every user interview:

  1. What’s the hardest part about [doing this thing]?
  2. Tell me about the last time you encountered that problem
  3. Why was that hard?
  4. What, if anything, have you done to try to solve the problem?
  5. What don’t you love about the solutions you’ve tried?

Video 🔗︎