The Mom Test
- Talk about their life, not your idea
- Talk specifics, not hypotheticals
- Listen, don’t talk
Five great questions you can ask in every user interview:
- What’s the hardest part about [doing this thing]?
- Tell me about the last time you encountered that problem
- Why was that hard?
- What, if anything, have you done to try to solve the problem?
- What don’t you love about the solutions you’ve tried?