16 KPIs Of Any Sales Funnel

Nov 16, 2018 18:30 ยท 58 words ยท 1 minute read sales

Sales Funnel Key Performance Indicators

Key Performance Indicators (KPIs) can be tracked by some of the most commonly used metrics. However, variations of these metrics depend upon your business goals.

Awareness ๐Ÿ”—︎

  • Pageviews
  • Impressions
  • Reach
  • Cost-Per-Mille (CPM)

Acquisition ๐Ÿ”—︎

  • Followers
  • Leads
  • Click-Through-Rate (CTR)
  • Cost-Per-Click (CPC)

Conversion ๐Ÿ”—︎

  • Conversion Rate
  • Cost-Per-Acquisition (CPA)

Retention ๐Ÿ”—︎

  • Email Opens
  • Email Shares
  • Lifetime Value (LTV)

Referral ๐Ÿ”—︎

  • Referral Shares
  • Invites accepted
  • Referral Rate